Congratulations on Your Download!
It Will Be in Your Inbox Momentarily.
It Will Be in Your Inbox Momentarily.
Before You Go, I Have a Crucial Next-Step Resource for You to Consider Because...
...There is One Phase of the Sequence That Will Devastate Your Business If You Do It Wrong.
Do You Know Which It Is?
The Answer is Phase 1:
Creating Your One-of-a-Kind Branding and Messaging
Creating Your One-of-a-Kind Branding and Messaging
If You Do Not Do Phase 1 Correctly, You Will Likely:
- Waste money on a website that doesn't convey your singular message, or looks like a lot of others.
- Buy an internet program for “packaging your services” that doesn't have you do the deep, strategic thinking that marries your genius with the market’s “urgent need.”
- Offer programs or free optins that “die on arrival” because you're serving a market that's too big--or too oversaturated..
- Put tons of time (and money) into marketing that doesn’t convert because you don’t have the single-focused message that causes you to stand out.
- Watch others sail on ahead of you and one day reach a boiling point of shame, wondering if you’re just not cut out for business, if you’re just not good enough, if what you do just isn’t worth anything.
When You Miss Steps in Phase 1,
It Causes Problems That Make You Feel
There's Something Wrong With YOU!
It Causes Problems That Make You Feel
There's Something Wrong With YOU!
The ONLY problem is (or will be) that you did your business out of sequence.
You jumped too quickly into creating and packaging "programs," and into selling and marketing.
Here's a hard and ugly truth:
Because you have gone out of order and not done the strategic, deep thinking required of a truly stand-out business—
...what you're putting on the market very probably is NOT good enough.
There's nothing wrong with YOU, but there's a LOT wrong with what you're offering--
--because you haven’t developed your business's worth by doing the foundational and strategic thinking!
But All That Is Fixable and Preventable!
With a 3-Hour Audio Program
Devoted Entirely to Branding and Messaging
Your Business!
Devoted Entirely to Branding and Messaging
Your Business!
You can sail OVER these problems
by doing business in order,
starting with the most important phase of all,
Phase 1: Leave the Pack: Branding Your Business With One-of-a-Kind Messaging.
In This 13-Track Digital CD...
...you get step-by-step micro-detailed instruction from me on developing your unique brand and message.
I do this work every single day with private clients and have “bottled” my proprietary process for you to ensure that you, too, build your business right—or get one you already have back on-track–by getting this foundational core right.
- Now, you, too, will be asked to think in creative ways no one's ever asked you to consider before, and you will get some of the best writing exercises you'll ever find for helping you develop a truly unique message and brand.
- You're also getting endless tips and direction on communication and articulation that work, from a 14-year business veteran and influential communications expert.
Here's What You Will Get From These
Unique, Strategic, Laser-Focused 3 Hours:
Unique, Strategic, Laser-Focused 3 Hours:
After a few introductory tracks, I introduce you to composite-client "Kate," who comes to me with a weak business identity. You will watch her business transform as we progress--alongside yours!
With her, you will wipe vital "to-do" tasks off your plate. First and foremost, this is a GET-IT-DONE program! And it comes with "liner notes," as well, for some of the challenging written exercises crucial to success.
- What do you do? It's harder to determine that than most think! You must present to the market *1* thing you do. In other words, you must specialize. I share a trick that will illuminate this fast and clearly for you.
- You get the best exercise I've seen on determining your target market, plus LOTS of tips on getting at this because "target market" may be the hardest step in the entire sequence! This audio step alone is worth your investment.
- Find out how to determine the "gap in the marketplace." I share The Cocktail Party exercise, which I give to private clients. It is critical that you know what is missing in the market so you can fill the gap!
- Once you know that, it's time to articulate your "premise"--your Sling-Shot Solution--in a single sentence. Kate's example really drives home how to think about and develop yours.
- You must be "urgently wanted"--and I give you a 3-prong thinking-device for beginning to isolate what you can do that is urgently wanted. Then, you do the Trigger Event exercise, to determine what situations bring your market to a boiling point. Knowing this is key to being urgently wanted!
- Next, we dig deep on framing your "proprietary methodology"--essential to being marketable! This requires your being able to fill in another single-sentence. Why? Because if you can't articulate "your proprietary process," you don't yet know what you do. After this step, you will!
- Next comes your unique message. There's a lot out there about "messaging"--but there is one type of message you MUST have. I help you (and Kate) craft it, so you finally step out there with a compelling message that works!
- You need an "ascension" business model--a progressive line-up of programs. In this step, we go to town on the intricacies of developing this kind of business. (A "must.") And you don't leave until you have yours done!
- Finally, you need to package all of this into a compelling "brand." I give shoot-from-the-hip do-and-don't-advice on names and developing your tag line.
You can only arrive here after having done all the above steps correctly--but once you have, you will be AMAZED at the business identity and structure you've developed from a series of strategically designed "stacking" exercises!
Want to Go for a Spin?
Listen to 2 excerpts from the Audio Tour Right Now. (Under 3 minutes each.)
Just click on the arrows.
Just click on the arrows.
From Phase 1:
Because of This Crucial Resource, You Will Have:
- A business with a clear identity, purpose and message.
- A powerful and unique "sling-shot" solution for your market's troubles others don't have!
- Marketable programs your market WANTS!
- A progressive-line-up of programs--(i.e. a real business!)
- The tools to "sell" well! You will finally be eager-and able--to offer your solution to a needy market.
- Empowerment! You will have vivid, crystal clarity about what is so valuable about your work--AND be able to articulate that!
Oh, But Wait!
Don't Listen to Audio? Not Enough Time?
Not Ready to Build Your Business Yet?
Don't think you'll have time to listen to 3 hours of business direction?
The thing is, you're not "listening"--you're getting the foundation of your business built. If you can't find 3 hours for that, you'll spend countless more picking up the mess. This really is going to be your best friend. If you don't listen to audio much, let this be the exception!
Not an auditory learner?
I've got extensive experience in brain-based learning.
There really is no such thing as an auditory/visual/kinesthetic learning-type.
All of us learn ALL 3 ways.
As long as you include other learning styles with listening to this series (you write, for instance, and do all exercises I give you), you'll find this an easy, fun and enjoyable way to learn.
Not quite ready to build your business?
The investment is pennies. I encourage you to work through this program as you are still doing other things and I promise you one thing: your creativity will explode! This will trigger ideas that you would not get any other way. So, in your case, PLAY with this--as a creative exercise. It will inform whatever business you do create down the line--AND just come back to this and do it a second time then. I guarantee sparks!
So, even if you *think* you're not ready--you should be in this conversation now, before you begin. And trust me, after listening to all of my tips, advice and guidance...you'll be ready!
Want to Know More About Me?
I've Been Doing This A LONG Time!
I've been in business 14 years and for the last 8, I've led trainings on public speaking, business development, influential communications, and now keep my finger on the pulse of today's coaches and experts by working almost exclusively one-on-one with them to ensure they succeed.
Years of expertise in marketing, writing, coaching, training, speaking, adult learning/ brain-based learning strategies, and instructional design affords me comprehensive understanding of communication and businesses that work. And following the sequence is critical.
Here is a Sampling of Comments from Private Clients.
I'm Bringing My Laser Skills With Them Into This 3-Hour CD!
“Lizabeth took me to places in my mind I never knew existed!”
Keith LeBlanc, R.Ph
Lizabeth's mind is swift and concise, practical and concrete. And she will never hesitate to go the distance to serve and do the job in the best possible form that she can–and she can, believe me!
Natalie Kawai
Lizabeth is amazing at asking the perfect questions to challenge and get you to dig into your own truth. She is inspiring, creative and extremely intuitive!
Kimberly LaChapelle, MM, CPC, ACC;
Lizabeth led me through a methodical examination of my unique skills and how to articulate the value to a client of the offering we developed together. It was priceless!
Sarah Jack, MSW, Certified Professional Coach
If you're confused by all the possibilities in front of you, believe me, Lizabeth will set you straight!
Jim Verzino, Scaling Change
Lizabeth's branding program is very thorough and rigorously detailed to develop your brand as well as a conceptually tight and marketable program. I would strongly recommend her process for anyone developing any type of expert business.
Walter Watson, The Compass Paradigm
What Will You Pay for the Branding and Messaging
Audio Tour?
Audio Tour?
Private clients pay, at minimum, $1200 for
the material shared in this CD.
But because...
1. ...this is instructional audio, not one-to-one consulting or coaching, and doesn't carry the features of a high investment...
...it's naturally MUCH less expensive.
Because....
2. I know you need step-by-step, micro-guidance as you build your business foundation--and this is the only program that puts attention on the crucial details and makes you think the way you need to--I want to be sure nothing gets in the way of your getting it...
And because....
3. if this is great experience for you, you will probably consider the Sequence Secret Full Audio Tour program that covers all six phases...
...And so, I'm making this as easy for you as possible!
You Will Pay Just $97
for These 13 Game-Changing Tracks.
AND GET THIS BONUS!
-
The Secret Vault Swap Files --Exclusive Templates for My Private Clients--6 for Each of the Toughest Elements of the 6 Phases of The Sequence Secret
Value $97
Here's What You Are Getting, One More Time!
Huge Savings
I do this same work with private clients who pay anywhere from $1,200 to $4,000 to get their branding and messaging.
You’re getting it for near pennies to ensure that you do business right and have first-class guidance.
A Digital CD
That means 1 large MP3 “zip file” (a folder with 13 tracks correlating to all of the steps in Phase One of the Sequence Secret ebook.)
Once you get them, download them to your computer and begin building your business foundation right away!
Written "Liner Notes"
What CD is complete without liner notes? Specifically, these are exercises I go through in Phase One that you will need to work out in writing. You’ll be so glad you have these!
A Special Bonus Valued at $97!
These are six templates and worksheets I give private clients from deep within my “inner vault” that steer you through the deadliest curves that could derail you in all six phases. Priceless!
What's Having a Strong, Unique, Marketable Brand
--And Messaging--Worth to You??
--And Messaging--Worth to You??
If you do not get value from this series, I don't want your money.
