Sail over the minefield of mistakes start-ups make with this industry-first guide to what NO ONE ELSE is telling you about building your expert business, step-by-step.

Lizabeth Phelps, Inspired Leaders' Academy--Years of expertise in marketing, writing, coaching, training, speaking, adult learning/brain-based learning strategies, and instructional design has forged me into part "inventor"; part "creative department of an ad agency" and part "screenwriter”—and affords me comprehensive understanding of communication and businesses that work. It's all about the SEQUENCE!