Lizabeth Phelps
Creative Brand Marketer and Storyteller
|
Welcome! |
RESUME
Click on the name:
Lizabeth Phelps
High-Level View of My Work
Website
Click image below to view my website, which I still keep live.
Note that I wrote all copy, created all content/programs, and that the design vision was mine, including colors, infographics, flow and imagery. I am not a graphic designer but have a good eye for design.
My Marketing Consultancy Explained
A fast-paced deck that describes many elements I would implement as a marketing lead.
This was a promotional video and SlideShare deck posted on social media that described the key problem for subject matter experts--selling "invisible ideas" and services--the philosophy I subscribe to, and the process through which I took clients to transform them from run-of-the-mill service-providers to urgently-wanted brands.
Business Content Overview
Click below or text above to view in full.
MARKETING COLLATERAL SAMPLES
These samples show writing acumen, design instinct, strategic instinct and creativity; they are not, of course, a reflection of what I would write or develop for your brand. I would adapt all content to your market's needs and to your voice and style, while keeping an "accessible" tone to ensure consumption and conversion.
Ebooks--Small Sampling
I include this to demonstrate marketing creativity: a 150-page fictional tale I wrote that teaches while promoting. This was part of a multi-step marketing funnel.
One of a Kind: The Powerhouse Strategy for Standing Out and Leading the Way In Your Business
I include this because it highlights both my "accessible" writing style and my marketing philosophy: service businesses must have a one-of-a-kind offer and message.
Teaching to the Brain: The Must-Have Skill of the 21st Century Leader
I include this as an example of my ability to reduce complex material to easy-to-understand and engaging content.
Assessments for Marketing Purposes
Inspired Thought Leader Assessment
Click on link above to view.
The website on which this assessment was hosted, and all of its metadata,
were inadvertently destroyed. I chose not to reinstate it, but have the PDF version.
Marketing Videos
Little Girl Lily
I include this to show creativity: a poem as a "commercial" for Inspired Leaders' Academy.
Inspired Thought Leader Webinar
I include this to illustrate storytelling competence and my use of music and imagery for emotional and inspirational marketing, in which I am an avid believer for service businesses.
Blog Post
Thank you!!
